This is also a discussion I felt we should start having. Guild recruitment and structure can be difficult to hash out without really defining what our guild is. First I will speak as a member, not an officer, so take this bit as personal opinion.
I would love for us to define a lore-friendly context within the game. Being that the game lore very explicitly includes Outlanders from modern time, this becomes fairly flexible. The challenge, I feel, is more in part to unified purpose. Why exactly have we come together under one banner? What goals do we share? How do we enable one another and work together? What specific appeal does this provide that another guild may lack?
I personally adore the idea of trying to focus in on a settlement and trying to make it a noteworthy and famed settlement in the game. Sadly, much of what helps with this gets locked behind paywalls with settlement size and item limits. Findupre is certainly larger, allowing for more properties and items, than Covenant of the Phoenix and Mekong has an excellent initial setup (even if some of the path misalignment makes me feel OCD). Organizing properties and pulling more deco out of the public space and pushing it to the private space could help beautify the settlement and space out the public deco and lighting more. Building up our crafters and stocking our vendors to provide inexpensive quality goods when browsing and offering commissioned works on request would provide very strong incentive for folks to come to our town if we advertise it properly.
More combat oriented goals could be to provide something more akin to PvE mercenary services, helping folks explore, defeat bosses, and achieve goals. Or offering PvP zone escorts to players wanting to check out open PvP areas at reduced risk of being attacked.
I kind of want to avoid the... "We're a friendly social group that largely does our own things but sometimes parties up together." It does offer a lot of freedom for everyone to just play as they as want, but it also is basically the premise of the majority of guilds I come across in games. A lot of guilds go that more open path because it feels more inclusive and allows for quicker growth, but the quality of the experience just feels lacking to me.
However, the above aspects are purely my opinion. Do not feel afraid to express desires for exactly the opposite of what I have said. If you dig through my history in PFO you will see that I am rather democratically oriented when serving as a chapter lead, even when preferences may not align with my own.
Now, donning my Officer Hat, I will quote the Charter.
Whatever recruitment method we take should be strongly rooted in this. At a glance, it really does support a guild aligned to the Virtue system in Shroud. However, we need not make that a core tenant if folks really want to do anti-virtue. But even then we'd still expect membership to act largely in honorable fashion.
As for Structure: I think I would prefer a simple membership and officer structure that mirrors that of the Covenant. And to that end I will likely be approaching some folks to make some things more official once I locate some of the resources I have lost track of given the navigation changes to the site. I'll work on getting that all located and set up this week.