I was a month or so into joining an established guild called "House of Blackrock" when I met Oonagh (then Audria) and created a friendship that would eventually lead to the beginning of the Covenant of the Phoenix. I was level 12 and she was level 5 on the Darktide server of Asheron's Call. I was also just recently 22 years old and rocking my way through life in the fast lane.
I would love to say it was just so easy to formulate the plan that would eventually lead to this community's future successes, but that would be anything but the truth. First chance I got to make a real game-changing leadership decision, I fell flat on my face (The Rage of Angels incident), lost dozens of friends and singlehandedly cut this community's membership by 90%. Failing is pretty sucky in the moment, fortunately, it gives you the chance at winning in spite of previously failing...which is awesome.
We had a really good run in Asheron's Call, and made a lot of really good memories, many of them out of really bad situations. Apparently, this community has, as a whole, taken this ability to mind-numbing levels, which has, in turn, given the ten thousand or so members that have joined us over the years some incredibly good times. Most of the reasons that this community has really worked out is already stated in the guild charter, however, one unwritten standard has definitely set us apart....If you can manage to have a good time during a really bad quest, it leaves nothing but good memories.